Taiwanese laptop company Asus has some big news. They want to make parts for their laptops in India, moving away from China. This is great for India’s ‘Make-In-India’ idea by the government. They are working with another company, Flex, to start a new factory in Chennai. This is thanks to India's special Rs 17,000-crore plan to boost tech making.
Growing Strong: Asus’ Big Plan for India :
Asus is a very big company, valued at $15 billion. They really want to make more laptops in India. They think India will need a lot more laptops soon. Meanwhile, China, the United States, and some other countries are slowing down. So, Asus is looking at India to pick up speed.
A Promise to India: Asus’ Message :
Peter Chang, who leads Asus in Asia Pacific, said they really care about India. He added, "Asus is one of the fastest-growing notebook brands in India, and we will now expand our product line-up and business operations here in line with the growing scale of business as well as market potential." This shows that Asus is promising to focus on India.
Making a Big Change: Shifting Production :
Right now, most of the parts for Asus laptops come from China. But things are changing. The new plan is to make India the second or third biggest place to make laptops for Asus. This is all thanks to the special plan by the Indian government.
More Than Gaming: Asus’ Plans in India :
Asus is famous for gaming laptops, but they want to do more in India. They already have a good share in the notebook market (18%) and desktops (5%). Now, they also want to sell more in regular shops, not just online.
Trusting the Indian Plan: Why Asus is Happy :
Peter Chang thinks India's new plan for making tech stuff is very good. He likes that it asks companies to use Indian parts and invest more in India. Asus is looking for local companies in India to give them important parts like printed circuit boards and memory units.
India's Potential: A Huge Market :
Last year, India bought about 10-11 million computers. That's a good number, and it could get even bigger. Peter Chang believes India can be as big as China in buying computers, which is 25-30 million. Asus wants to make sure they can give enough computers to Indians first before sending them to other countries.
A Big Step for India and Asus :
Asus moving a big part of their laptop-making to India is a great step for both. It helps India make more things in India, and it creates jobs. Working with Flex and following the Indian government's plan is a smart move. It shows that India can be a strong place to make things and play a big role in the tech world.
