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Social Media Optimization (SMO) - Quiz(MCQ)
1 .
What is Social Media Optimization (SMO)?
A)
Writing clear content
B)
Creating short content which is easily indexed
C)
Hiring people to create content for social networks
D)
Creating content which easily creates publicity via social networks

Correct Answer :   Creating content which easily creates publicity via social networks

2 .
What is meant by 'Micro-Blogging'?
A)
Blogging daily
B)
Blogging from mobile devices
C)
Blogs with limited individual posts, limited by character count typically
D)
Blogs which are posted by companies, not individuals

Correct Answer :   Blogs with limited individual posts, limited by character count typically

3 .
In Facebook marketing, ____ are advertised and promoted on Facebook.
A)
Services
B)
Products
C)
Businesses
D)
All of the above

Correct Answer :   All of the above

Explanation : In Facebook marketing, businesses, products, and services are advertised and promoted on Facebook.

4 .
Pinterest analytics is available for the_______.
A)
Business Pinterest Accounts
B)
Personal Pinterest Accounts
C)
Both (A) and (B)
D)
None of the above

Correct Answer :   Business Pinterest Accounts

Explanation : Pinterest analytics is available for the business pinterest accounts.

5 .
What does Pinterest analytics tell you?
A)
Pin acts
B)
Pin views
C)
Average daily impression
D)
All of the above

Correct Answer :   All of the above

6 .
Which of the following is/are an/the importance of Social Media Optimization?
A)
You can drive targeted traffic with social media posts.
B)
You can interact with people and your customers on it, build a social network, and build a brand.
C)
Both (A) and (B)
D)
None of the above

Correct Answer :   Both (A) and (B)

7 .
Which Social Media You Can Use Increase Website Traffic Through Social Media Marketing?
A)
Twitter
B)
LinkedIn
C)
Facebook
D)
All of the above

Correct Answer :   All of the above

Explanation : These (Twitter, LinkedIn, Facebook) all Social Media sites major roll in present.

8 .
With the help of which key feature of Facebook, you are able to stream videos live?
A)
Online Chat
B)
Facebook Live
C)
Facebook Group
D)
Facebook Insights

Correct Answer :   Facebook Live

Explanation : With the help of Facebook Live key feature of Facebook, you are able to stream videos live.

9 .
You can use Facebook Groups to ________.
A)
Increase customer loyalty
B)
Reach out to your targeted audience
C)
Gain insights to promote your business
D)
All of the above

Correct Answer :   All of the above

10 .
What style of videos can a company post on YouTube?
A)
Video Blogs
B)
Television Commercials
C)
Product Demonstrations
D)
All of the above

Correct Answer :   All of the above

11 .
What is the method for being linked to other users on LinkedIn?
A)
Friends
B)
Associates
C)
Connections
D)
Followers

Correct Answer :   Connections

12 .
What are the 4 P's of Marketing?
A)
Product, Price, Place, Promotion
B)
Price, Popularity, People, Placement
C)
People, Price, Promotion, Placement
D)
Popularity, Product, Promotion, People

Correct Answer :   Product, Price, Place, Promotion

13 .
Which of the following is a way used to increase the visibility of a pin?
A)
Add lists to images
B)
Post lifestyle images
C)
Add relevant text overlays
D)
All of the above

Correct Answer :   All of the above

Explanation : The following are the ways used to increase the visibility of pin :

* Post lifestyle images
* Add relevant text overlays
* Add lists to images

14 .
Which of the following can you add in your Facebook Group?
A)
Tags
B)
Your Location
C)
Both (A) and (B)
D)
None of the above

Correct Answer :   Both (A) and (B)

Explanation : The following can be added to the Facebook Group - Tags and Your Location.

15 .
Since ____ groups are not listed in search results, you can only join them when a member invites you.
A)
Public
B)
Secret
C)
Private
D)
Facebook

Correct Answer :   Secret

Explanation : Since secret groups are not listed in search results, you can only join them when a member invites you.

16 .
How to increase the visibility of Pins with Image Size?
A)
There should be at least 500 pixels of width on a Pin, and an aspect ratio of 4:3 has been found to be the best.
B)
There should be at least 600 pixels of width on a Pin, and an aspect ratio of 2:3 has been found to be the best.
C)
There should be at least 500 pixels of width on a Pin, and an aspect ratio of 2:3 has been found to be the best.
D)
There should be at least 600 pixels of width on a Pin, and an aspect ratio of 4:3 has been found to be the best.

Correct Answer :   There should be at least 600 pixels of width on a Pin, and an aspect ratio of 2:3 has been found to be the best.

17 .
Pinterest will ask you for the ___ to the website you are pinning from if you want to add a pin from the web.
A)
Link
B)
Tag
C)
Keyword
D)
None of the above

Correct Answer :   Link

Explanation : Pinterest will ask you for the link to the website you are pinning from if you want to add a pin from the web.

18 .
What is meant by Brand Management?
A)
Managing the marketing staff
B)
Management of the marketing budget
C)
The company executive management team
D)
None of the above

Correct Answer :   Management of the marketing budget

19 .
What is a "vlog"?
A)
Video Log
B)
Video blog
C)
Log of blog activity
D)
None of the above

Correct Answer :   Video blog

20 .
Which of the following is valuable in increasing a page rank?
A)
Static content
B)
Paying for placement
C)
Quantity of links from other highly ranked pages to your site
D)
None of the above

Correct Answer :   Quantity of links from other highly ranked pages to your site

21 .
You can increase your ____ awareness by joining Facebook Groups and sharing relevant information and updates about your business with other members.
A)
Brand
B)
Business
C)
Both (A) and (B)
D)
None of the above

Correct Answer :   Both (A) and (B)

Explanation : You can increase your brand and business awareness by being helpful by joining Facebook Groups and sharing relevant information and updates about your business with other members.

22 .
In ____ marketing, companies or users reach out to new customers by using Twitter for promoting or advertising their businesses.
A)
Twitter
B)
LinkedIn
C)
Facebook
D)
Instagram

Correct Answer :   Twitter

Explanation : In Twitter marketing, companies or users reach out to new customers by using Twitter for promoting or advertising their businesses.

23 .
Which of the following is/are the feature(s) of Twitter Marketing?
A)
Hashtags
B)
Images and Videos
C)
Advanced Search
D)
All of the above

Correct Answer :   All of the above

24 .
The ____ feature allows you to receive notifications whenever a tweet is posted to your Twitter account.
A)
Twitter Chat
B)
Tweet Alert
C)
Twitter Moments
D)
Download Tweets

Correct Answer :   Tweet Alert

Explanation : The Tweet Alert feature allows you to receive notifications whenever a tweet is posted to your Twitter account.

25 .
A Pinterest business account gives you access to ____ tools for promoting your business.
A)
Analytics
B)
Adwords
C)
Both (A) and (B)
D)
None of the above

Correct Answer :   Analytics

Explanation : A Pinterest business account gives you access to analytics tools for promoting your business.

26 .
There are no restrictions on how many pins you can add to a ____, and you can create different ____ for different categories.
A)
Mark
B)
Page
C)
Board
D)
Section

Correct Answer :   Board

Explanation : There are no restrictions on how many pins you can add to a board, and you can create different boards for different categories.

27 .
When you ____ a pin (someone else's pin), it is re-shared.
A)
Pin
B)
Board
C)
Follow
D)
Repin

Correct Answer :   Repin

Explanation : When you repin a pin (someone else's pin), it is re-shared.

28 .
______ are images or videos shared on Pinterest.
A)
Pins
B)
Follow
C)
Repins
D)
Boards

Correct Answer :   Pins

Explanation : Pins are images or videos shared on Pinterest.

29 .
Pinterest allows you to create ____ that contain images and videos that you can share with other users.
A)
Users
B)
Boards
C)
Videos
D)
Images

Correct Answer :   Boards

Explanation : Pinterest allows you to create boards that contain images and videos that you can share with other users.

30 .
Which of the following is a social bookmarking tool?
A)
Twitter
B)
Pinterest
C)
LinkedIn
D)
Facebook

Correct Answer :   Pinterest

Explanation : Pinterest is a social bookmarking tool.

31 .
To ______ to your website, you can share your business-related information with the group members after joining.
A)
Increase traffic
B)
Promote your business
C)
Both (A) and (B)
D)
None of the above

Correct Answer :   Both (A) and (B)

Explanation : To promote your business and increase traffic to your website, you can share your business-related information with the group members after joining.

32 .
Twitter is a great platform for _______ and businesses.
A)
Sharing Ideas
B)
Promoting Brands
C)
Sending Messages
D)
All of the above

Correct Answer :   All of the above

Explanation : Twitter is a great platform for sharing ideas, sending messages, and promoting brands and businesses.

33 .
Including a link to your website along with relevant information about your business will make your tweet visible to all ________.
A)
Your Followers
B)
Twitter Users
C)
Your Followings
D)
None of the above

Correct Answer :   Your Followers

Explanation : Including a link to your website along with relevant information about your business will make your tweet visible to all your followers.

34 .
What are Tweets?
A)
Long messages that we share or send
B)
Medium messages that we share or send
C)
Short messages that we share or send
D)
Average messages that we share or send

Correct Answer :   Short messages that we share or send

35 .
What is/are an/the important point(s) to remember while making a tweet?
A)
By engaging
B)
Determine your goals
C)
Keep it simple and short
D)
All of the above

Correct Answer :   All of the above

36 .
Which of the following factors is involved in increasing your followers on Twitter?
A)
Remove Your Name
B)
Start your Blog
C)
Remove Profile Photo
D)
Remove Account Description

Correct Answer :   Start your Blog

Explanation : Starting your Blog is one of the factors involved in increasing your followers on Twitter.

37 .
On your LinkedIn homepage, you can search for _______ by entering their names.
A)
Groups
B)
Keywords
C)
Both (A) and (B)
D)
None of the above

Correct Answer :   Both (A) and (B)

Explanation : On your LinkedIn homepage, you can search for groups and keywords by entering their names.

38 .
In how many ways can one join a group on LinkedIn?
A)
2
B)
3
C)
4
D)
5

Correct Answer :   2

Explanation : LinkedIn groups can be joined in 2 ways.

39 .
Employers post job listings in the ____ section, which is divided into different categories.
A)
Jobs
B)
Profile
C)
Messages
D)
Notification

Correct Answer :   Jobs

40 .
LinkedIn's _______ feature displays your professional network, the list of professionals you're connected with.
A)
Jobs
B)
Profile
C)
Messages
D)
My Network

Correct Answer :   My Network

Explanation : LinkedIn's My Network feature displays your professional network, the list of professionals you're connected with.

41 .
________ is another use of LinkedIn for promoting businesses, products, and brands.
A)
LinkedIn Bots
B)
LinkedIn Marketing
C)
LinkedIn Brands
D)
LinkedIn Promotions

Correct Answer :   LinkedIn Marketing

Explanation : LinkedIn Marketing is another use of LinkedIn for promoting businesses, products, and brands.

42 .
________ provides a platform for connecting with professionals, building professional networks, and staying in contact with millions of users.
A)
Twitter
B)
Facebook
C)
LinkedIn
D)
Instagram

Correct Answer :   LinkedIn

Explanation : Linkedin provides a platform for connecting with professionals, building professional networks, and staying in contact with millions of users.

43 .
By hosting a ______, you'll be able to establish authority and credibility in your field and build a community with like-minded people.
A)
Live Tweet
B)
Twitter Chat
C)
Twitter Analytics
D)
Promoted Tweets

Correct Answer :   Twitter Chat

Explanation : By hosting a Twitter chat, you'll be able to establish authority and credibility in your field and build a community with like-minded people.

44 .
Shared or reposted tweets are referred to as ________.
A)
Retweet
B)
Reply
C)
Direct Message
D)
None of the above

Correct Answer :   Retweet

Explanation : Shared or reposted tweets are referred to as retweets.

45 .
In tweets, ____ are used to add the 'Hash' sign before important keywords.
A)
Tags
B)
Hashtags
C)
Both (A) and (B)
D)
None of the above

Correct Answer :   Both (A) and (B)

Explanation : In tweets, hashtags are used to add the "Hash" sign before important keywords.

46 .
On Twitter's home page, the 'Who to follow' section displays promoted accounts as '_______'.
A)
Ad Units
B)
Ad Tags
C)
Ad Keywords
D)
Ad Description

Correct Answer :   Ad Units

Explanation : On Twitter's home page, the "Who to follow" section displays promoted accounts as "ad units."

47 .
You can easily find and follow your _______ on Twitter by promoting your Twitter account.
A)
Following
B)
Followers
C)
Target Audience
D)
None of the above

Correct Answer :   Target Audience

Explanation : You can easily find and follow your target audience on Twitter by promoting your Twitter account.

48 .
You can publish an _______ on your website using Twitter Widget.
A)
Interlink
B)
Interface
C)
Intralink
D)
Inbound link

Correct Answer :   Interface

Explanation : You can publish an interface on your website using Twitter Widget

49 .
You can post your message by clicking on the community and then clicking the _______ section (What do you want to share?).
A)
Upper
B)
Middle
C)
Bottom
D)
None of the above

Correct Answer :   Middle

Explanation : You can post your message by clicking on the community and then clicking the middle section (What would you like to share?)

50 .
________ the members of the community will know about your business whenever you share information and updates about it in the community.
A)
One of
B)
Two of
C)
Only few
D)
All

Correct Answer :   All

Explanation : All the members of the community will know about your business whenever you share information and updates about it in the community

51 .
Search for relevant _______ related to your business and it will show you a list of relevant communities. Select the one that is most relevant to your business.
A)
Keywords
B)
Tags
C)
Links
D)
Description

Correct Answer :   Keywords

Explanation : Search for relevant keywords related to your business and it will show you a list of relevant communities. Select the one that is most relevant to your business.

52 .
The content of a private Google+ community can ________.
A)
Be seen by everyone
B)
Only be seen to your followers
C)
Only be seen to your followings
D)
Only be seen by those invited to it

Correct Answer :   Only be seen by those invited to it

Explanation : The content of a private Google+ community can only be seen by those invited to it.

53 .
You can use Twitter Widget to provide your visitors with several benefits, such as They can see the _______ on Twitter.
A)
Followers
B)
Followings
C)
Conversation
D)
None of the above

Correct Answer :   Conversation

Explanation : You can use Twitter Widget to provide your visitors with several benefits, such as They can see the conversation on Twitter.

54 .
You can allow your readers to share your page quickly with their followers using _______.
A)
Aweber
B)
Chirrup
C)
TwitThis
D)
Twitterfeed

Correct Answer :   TwitThis

Explanation : You can allow your readers to share your page quickly with their followers using TwitThis.

55 .
Your tweets appear on your Twitter account at a time interval you set up with _______.
A)
Visibili
B)
Social Oomph
C)
Hootsuite
D)
Tweet Old Post

Correct Answer :   Social Oomph

Explanation : Your tweets appear on your Twitter account at a time interval you set up with Social Oomph.

56 .
With ______, you can build a custom sharing bar with Twitter buttons and other social sharing icons.
A)
Visibili
B)
Visible
C)
Visibilli
D)
None of the above

Correct Answer :   Visibili

Explanation : With Visibili, you can build a custom sharing bar with Twitter buttons and other social sharing icons.

57 .
A ____ is a tweet that has been re-posted.
A)
Reply
B)
Tweet
C)
Retweet
D)
None of the above

Correct Answer :   Retweet

Explanation : A retweet is a tweet that has been re-posted.

58 .
What is/are an/the advantage(s) of Google+ Marketing?
A)
Posts or status updates on Google+ are immediately indexed by search engines.
B)
The Google+ social network is similar to Twitter in that it allows you to follow other people.
C)
Publisher and Authorship markup can be used to link Google+ pages and personal profiles to websites.
D)
All of the above

Correct Answer :   All of the above

59 .
Using ______, you can enhance your local search visibility and share information with people in 'Circles'.
A)
Google
B)
Google+
C)
Google One
D)
None of the above

Correct Answer :   Google+

Explanation : Using Google+, you can enhance your local search visibility and share information with people in "Circles".

60 .
You can discover the latest tweets that contain a ______ by clicking on a hashtag when you tweet it.
A)
Link
B)
Chat
C)
Follower
D)
Hashtag

Correct Answer :   Hashtag

Explanation : You can discover the latest tweets that contain a hashtag by clicking on a hashtag when you tweet it.

61 .
You can view all Tweets from that list's accounts by viewing its ________.
A)
Timeline
B)
Account
C)
Followers
D)
Followings

Correct Answer :   Timeline

Explanation : You can view all Tweets from that list's accounts by viewing its timeline.

62 .
You can subscribe to other people's _______ or create your own.
A)
Lists
B)
Tweets
C)
Accounts
D)
None of the above

Correct Answer :   Lists

63 .
The '____' symbol is often used to repost someone else's tweet.
A)
RE
B)
RT
C)
RET
D)
RETW

Correct Answer :   RT

Explanation : The "RT" symbol is often used to re-post someone else's tweet.

64 .
Where do Retweets appear?
A)
Blocking accounts prevents you from seeing tweets retweeted by them.
B)
Your Home timeline shows the Tweets that your followers have retweeted.
C)
You can see how many times your Tweets have been retweeted and who is retweeting them in the notifications tab.
D)
All of the above

Correct Answer :   All of the above

65 .
A _____ is technology used to compress/decompress video files.
A)
File
B)
Codec
C)
Mobile
D)
None of the above

Correct Answer :   Codec

66 .
Why would a company possibly want to spend more on PPC early on?
A)
It costs less early on
B)
To let the competition know they are serious
C)
To drive traffic to their site and increase awareness
D)
None of the above

Correct Answer :   To drive traffic to their site and increase awareness

67 .
How does YouTube serve a dual purpose in social media marketing?
A)
It can be used for company pictures and videos
B)
It can be used to host the company website as well as videos
C)
It can be used as a company blog as well as video advertisements
D)
It can be used as the forum for dispersing company videos, as well as a host when embedding videos in sites outside of YouTube

Correct Answer :   It can be used as the forum for dispersing company videos, as well as a host when embedding videos in sites outside of YouTube

68 .
Why is there no specific definition of what is social media marketing?
A)
Companies cannot come to one definition
B)
It had not yet been widely accepted
C)
There is not governing body over social media marketing
D)
None of the above

Correct Answer :   Companies cannot come to one definition

69 .
Why is the subject line of any email campaign important?
A)
It let the receiver know they are about to be sold something
B)
It gives the person an opportunity to delete the email before reading it
C)
It is all the receiver sees besides the email address until they open the email
D)
None of the above

Correct Answer :   It is all the receiver sees besides the email address until they open the email

70 .
What should a company post on Twitter?
A)
New product launches
B)
Significant company news
C)
Occasional day to day posts of interest
D)
All of the above

Correct Answer :   All of the above