Digital Marketing has been around us since the very beginning. It started in the year ________. - Digital Marketing Quiz

Digital Marketing - Quiz(MCQ)

Digital Marketing has been around us since the very beginning. It started in the year ________.

A)

1990

B)

1995

C)

1997

D)

2000

Correct Answer : 1990

Explanation : The term Digital Marketing was first used in the 1990s. The digital age took off with the coming of the internet and the development of the Web 1.0 platform. The Web 1.0 platform allowed users to find the information they wanted but did not allow them to share this information over the web.

Recently Updated in Digital Marketing Questions

Which of the following factors leads to a Successful PPC Advertisement?

A)

Quality Score

B)

Selecting Relevant Keywords

C)

Improved Landing Page Quality

D)

All of the above

Correct Answer : All of the above

Explanation : All of the above options are responsible for a successful PPC advertisement.

The correct formula for determining an actual CPC as when an advertisement is clicked can be mathematically derived as __________.

A)

QS * Max CPC (bid)

B)

Position * QS

C)

Impressions * Clicks

D)

Clicks / Impressions

Correct Answer : QS * Max CPC (bid)

Explanation : Google uses QS * Max CPC (bid) formula for assessing the actual CPC as when an advertisement gets clicked.

Which of the following formulas is used by Pay-per-click?

A)

Ads clicked (#) / Advertising cost ($)

B)

Advertising cost ($) / Ads clicked (#)

C)

Ads clicked (#) * Advertising cost ($)

D)

Advertising cost ($) + Ads clicked (#)

Correct Answer : Advertising cost ($) / Ads clicked (#)

Explanation : The basic formula of pay-per-click is Advertising cost ($) / Ads clicked (#).

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