Correct Answer : All of the above
Explanation : Now digital marketing is becoming very popular due to the increase in internet users, mobile phone users and digital content consumption.
Explanation : All of the above options are responsible for a successful PPC advertisement.
Correct Answer : QS * Max CPC (bid)
Explanation : Google uses QS * Max CPC (bid) formula for assessing the actual CPC as when an advertisement gets clicked.
Correct Answer : Advertising cost ($) / Ads clicked (#)
Explanation : The basic formula of pay-per-click is Advertising cost ($) / Ads clicked (#).