How would you describe what multi-channel attribution does?

Digital Marketing - Quiz(MCQ)

Gives the conversion credit to the first click

Gives the conversion credit to the last click

Assigns equal percentages for conversions to every step

Accredits deserving touch points along the conversion journey

Correct Answer : Accredits deserving touch points along the conversion journey

Explanation : Multi-channel attribution helps to identify the touch points in the path to purchase and clarify which channels contribute to what customer actions

Recently Updated in Digital Marketing Questions

Which of the following factors leads to a Successful PPC Advertisement?

Quality Score

Selecting Relevant Keywords

Improved Landing Page Quality

All of the above

Correct Answer : All of the above

Explanation : All of the above options are responsible for a successful PPC advertisement.

The correct formula for determining an actual CPC as when an advertisement is clicked can be mathematically derived as __________.

QS * Max CPC (bid)

Position * QS

Impressions * Clicks

Clicks / Impressions

Correct Answer : QS * Max CPC (bid)

Explanation : Google uses QS * Max CPC (bid) formula for assessing the actual CPC as when an advertisement gets clicked.

Which of the following formulas is used by Pay-per-click?

Ads clicked (#) / Advertising cost ($)

Advertising cost ($) / Ads clicked (#)

Ads clicked (#) * Advertising cost ($)

Advertising cost ($) + Ads clicked (#)

Correct Answer : Advertising cost ($) / Ads clicked (#)

Explanation : The basic formula of pay-per-click is Advertising cost ($) / Ads clicked (#).

New Technologies MCQ's

Machine Learning

Artificial Intelligence