Correct Answer : Web 1.0.
Explanation : The first 10 years of the web was characterized by what we call Web 1.0, wherein the web was heavily used as a static publishing and/or retailing (transactional) channel.
Correct Answer : All of the above
Explanation : All of the above options are responsible for a successful PPC advertisement.
Correct Answer : QS * Max CPC (bid)
Explanation : Google uses QS * Max CPC (bid) formula for assessing the actual CPC as when an advertisement gets clicked.
Correct Answer : Advertising cost ($) / Ads clicked (#)
Explanation : The basic formula of pay-per-click is Advertising cost ($) / Ads clicked (#).