Location is a unique feature of Mobile Marketing because _________

Digital Marketing - Quiz(MCQ)

It enables brands to hyper-target their customers.

You can run different campaigns based on the location of the mobile user.

It allows you to personalize your marketing messages to the mobile user in a particular location.

It allows you to customize the marketing messages to suit the needs of users of a particular location.

Correct Answer : It allows you to customize the marketing messages to suit the needs of users of a particular location.

Explanation : Location-based services can be an integral part of marketing strategy to track customers of a certain location. Customizing the marketing messages to suit the users of a particular location is a unique feature of mobile marketing.

Recently Updated in Digital Marketing Questions

Which of the following factors leads to a Successful PPC Advertisement?

Quality Score

Selecting Relevant Keywords

Improved Landing Page Quality

All of the above

Correct Answer : All of the above

Explanation : All of the above options are responsible for a successful PPC advertisement.

The correct formula for determining an actual CPC as when an advertisement is clicked can be mathematically derived as __________.

QS * Max CPC (bid)

Position * QS

Impressions * Clicks

Clicks / Impressions

Correct Answer : QS * Max CPC (bid)

Explanation : Google uses QS * Max CPC (bid) formula for assessing the actual CPC as when an advertisement gets clicked.

Which of the following formulas is used by Pay-per-click?

Ads clicked (#) / Advertising cost ($)

Advertising cost ($) / Ads clicked (#)

Ads clicked (#) * Advertising cost ($)

Advertising cost ($) + Ads clicked (#)

Correct Answer : Advertising cost ($) / Ads clicked (#)

Explanation : The basic formula of pay-per-click is Advertising cost ($) / Ads clicked (#).

New Technologies MCQ's

Machine Learning

Artificial Intelligence