Marketing that moves away from a transaction-based effort to a conversation (i.e. two-way dialogue) and can be described as a situation or mechanism through which marketers and a customer (e.g. stakeholders) interact usually in real-time is known as: - Digital Marketing Quiz

Digital Marketing - Quiz(MCQ)

Marketing that moves away from a transaction-based effort to a conversation (i.e. two-way dialogue) and can be described as a situation or mechanism through which marketers and a customer (e.g. stakeholders) interact usually in real-time is known as:

A)

Direct Marketing

B)

Interactive Marketing

C)

Indirect Marketing

D)

Eectronic marketing

Correct Answer : Interactive Marketing

Explanation : Marketing that moves away from a transaction-based effort to a conversation (i.e. two-way dialogue) and can be described as a situation or mechanism through which marketers and a customer (e.g. stakeholders) interact usually in real-time is known as:Interactive marketing.

Recently Updated in Digital Marketing Questions

Which of the following factors leads to a Successful PPC Advertisement?

A)

Quality Score

B)

Selecting Relevant Keywords

C)

Improved Landing Page Quality

D)

All of the above

Correct Answer : All of the above

Explanation : All of the above options are responsible for a successful PPC advertisement.

The correct formula for determining an actual CPC as when an advertisement is clicked can be mathematically derived as __________.

A)

QS * Max CPC (bid)

B)

Position * QS

C)

Impressions * Clicks

D)

Clicks / Impressions

Correct Answer : QS * Max CPC (bid)

Explanation : Google uses QS * Max CPC (bid) formula for assessing the actual CPC as when an advertisement gets clicked.

Which of the following formulas is used by Pay-per-click?

A)

Ads clicked (#) / Advertising cost ($)

B)

Advertising cost ($) / Ads clicked (#)

C)

Ads clicked (#) * Advertising cost ($)

D)

Advertising cost ($) + Ads clicked (#)

Correct Answer : Advertising cost ($) / Ads clicked (#)

Explanation : The basic formula of pay-per-click is Advertising cost ($) / Ads clicked (#).

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