What are the two types of targeting that can be done with PPC advertising?

Digital Marketing - Quiz(MCQ)

Reaching new prospects and reaching prior visitors (Remarketing)

Reaching people who search and people who visit websites

Reaching people by demography and reaching people by interest

Reaching people through Retargeting and reaching people through Remarketing

Correct Answer : Reaching new prospects and reaching prior visitors (Remarketing)

Explanation : PPC is known for its ability to reach users who are actively searching, but it can also be highly targeted. The two types of targeting you can do with PPC advertising is reaching new prospects and reaching prior visitors (Remarketing).

Recently Updated in Digital Marketing Questions

Which of the following factors leads to a Successful PPC Advertisement?

Quality Score

Selecting Relevant Keywords

Improved Landing Page Quality

All of the above

Correct Answer : All of the above

Explanation : All of the above options are responsible for a successful PPC advertisement.

The correct formula for determining an actual CPC as when an advertisement is clicked can be mathematically derived as __________.

QS * Max CPC (bid)

Position * QS

Impressions * Clicks

Clicks / Impressions

Correct Answer : QS * Max CPC (bid)

Explanation : Google uses QS * Max CPC (bid) formula for assessing the actual CPC as when an advertisement gets clicked.

Which of the following formulas is used by Pay-per-click?

Ads clicked (#) / Advertising cost ($)

Advertising cost ($) / Ads clicked (#)

Ads clicked (#) * Advertising cost ($)

Advertising cost ($) + Ads clicked (#)

Correct Answer : Advertising cost ($) / Ads clicked (#)

Explanation : The basic formula of pay-per-click is Advertising cost ($) / Ads clicked (#).

New Technologies MCQ's

Machine Learning

Artificial Intelligence