What is an ad group? - Digital Marketing Quiz

Digital Marketing - Quiz(MCQ)

What is an ad group?

An ad group is a collection of related keywords and ads.

An ad group is a collection of related ads.

An ad group is a library of your ads grouped by category.

An ad group is a collection of related campaign settings and ads.

Correct Answer : An ad group is a collection of related keywords and ads.

Explanation : An ad group is a collection of related keywords and ads. As ad groups are at the bottom of the settings flow, they inherit settings from the account and the campaign.

Recently Updated in Digital Marketing Questions

Which of the following factors leads to a Successful PPC Advertisement?

Quality Score

Selecting Relevant Keywords

Improved Landing Page Quality

All of the above

Correct Answer : All of the above

Explanation : All of the above options are responsible for a successful PPC advertisement.

The correct formula for determining an actual CPC as when an advertisement is clicked can be mathematically derived as __________.

QS * Max CPC (bid)

Position * QS

Impressions * Clicks

Clicks / Impressions

Correct Answer : QS * Max CPC (bid)

Explanation : Google uses QS * Max CPC (bid) formula for assessing the actual CPC as when an advertisement gets clicked.

Which of the following formulas is used by Pay-per-click?

Ads clicked (#) / Advertising cost ($)

Advertising cost ($) / Ads clicked (#)

Ads clicked (#) * Advertising cost ($)

Advertising cost ($) + Ads clicked (#)

Correct Answer : Advertising cost ($) / Ads clicked (#)

Explanation : The basic formula of pay-per-click is Advertising cost ($) / Ads clicked (#).

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