What is meant by Impression Share? - Digital Marketing Quiz

Digital Marketing - Quiz(MCQ)

What is meant by Impression Share?

The percentage of impressions you lost due to a low ad rank.

The percentage of times your ad was displayed higher than your primary competitor.

The percentage of times your ad was displayed when it was eligible to be displayed.

The percentage of times your ad was displayed divided by all possible impressions for that search term.

Correct Answer : The percentage of times your ad was displayed higher than your primary competitor.

Recently Updated in Digital Marketing Questions

Which of the following factors leads to a Successful PPC Advertisement?

Quality Score

Selecting Relevant Keywords

Improved Landing Page Quality

All of the above

Correct Answer : All of the above

Explanation : All of the above options are responsible for a successful PPC advertisement.

The correct formula for determining an actual CPC as when an advertisement is clicked can be mathematically derived as __________.

QS * Max CPC (bid)

Position * QS

Impressions * Clicks

Clicks / Impressions

Correct Answer : QS * Max CPC (bid)

Explanation : Google uses QS * Max CPC (bid) formula for assessing the actual CPC as when an advertisement gets clicked.

Which of the following formulas is used by Pay-per-click?

Ads clicked (#) / Advertising cost ($)

Advertising cost ($) / Ads clicked (#)

Ads clicked (#) * Advertising cost ($)

Advertising cost ($) + Ads clicked (#)

Correct Answer : Advertising cost ($) / Ads clicked (#)

Explanation : The basic formula of pay-per-click is Advertising cost ($) / Ads clicked (#).

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Machine Learning

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