What makes the mobile phone the ultimate brand engagement platform?

Digital Marketing - Quiz(MCQ)

The mobile phone enables businesses to use apps to drive engagement.

The mobile phone allows SMS, Messaging and Social Media to drive engagement.

The mobile phone allows for targeted messages, customer engagement, and interactive features to drive engagement.

The mobile phone allows for targeted messages, advertising and apps to drive engagement.

Correct Answer : The mobile phone allows for targeted messages, customer engagement, and interactive features to drive engagement.

Explanation :

Mobile phones enable marketers to use hyper-segmentation to reach specific groups with an accurately tailored message.

Recently Updated in Digital Marketing Questions

Which of the following factors leads to a Successful PPC Advertisement?

Quality Score

Selecting Relevant Keywords

Improved Landing Page Quality

All of the above

Correct Answer : All of the above

Explanation : All of the above options are responsible for a successful PPC advertisement.

The correct formula for determining an actual CPC as when an advertisement is clicked can be mathematically derived as __________.

QS * Max CPC (bid)

Position * QS

Impressions * Clicks

Clicks / Impressions

Correct Answer : QS * Max CPC (bid)

Explanation : Google uses QS * Max CPC (bid) formula for assessing the actual CPC as when an advertisement gets clicked.

Which of the following formulas is used by Pay-per-click?

Ads clicked (#) / Advertising cost ($)

Advertising cost ($) / Ads clicked (#)

Ads clicked (#) * Advertising cost ($)

Advertising cost ($) + Ads clicked (#)

Correct Answer : Advertising cost ($) / Ads clicked (#)

Explanation : The basic formula of pay-per-click is Advertising cost ($) / Ads clicked (#).

New Technologies MCQ's

Machine Learning

Artificial Intelligence