Where do we use keywords? - Digital Marketing Quiz

Digital Marketing - Quiz(MCQ)

Where do we use keywords?

A)

Title

B)

Tags

C)

Description

D)

All of the above

Correct Answer : All of the above

Explanation : Keywords can be used in the title, in the description, and in tags. While ranking your videos, crawlers never view or listen to your video; instead, they depend on the keywords present in the title, description, and tags as they are self-explanatory.

Recently Updated in Digital Marketing Questions

Which of the following factors leads to a Successful PPC Advertisement?

A)

Quality Score

B)

Selecting Relevant Keywords

C)

Improved Landing Page Quality

D)

All of the above

Correct Answer : All of the above

Explanation : All of the above options are responsible for a successful PPC advertisement.

The correct formula for determining an actual CPC as when an advertisement is clicked can be mathematically derived as __________.

A)

QS * Max CPC (bid)

B)

Position * QS

C)

Impressions * Clicks

D)

Clicks / Impressions

Correct Answer : QS * Max CPC (bid)

Explanation : Google uses QS * Max CPC (bid) formula for assessing the actual CPC as when an advertisement gets clicked.

Which of the following formulas is used by Pay-per-click?

A)

Ads clicked (#) / Advertising cost ($)

B)

Advertising cost ($) / Ads clicked (#)

C)

Ads clicked (#) * Advertising cost ($)

D)

Advertising cost ($) + Ads clicked (#)

Correct Answer : Advertising cost ($) / Ads clicked (#)

Explanation : The basic formula of pay-per-click is Advertising cost ($) / Ads clicked (#).

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