Which of the following metric is used for tracking the status of email marketing?

Digital Marketing - Quiz(MCQ)

Open Rate

Bounce Rate

Conversion Rate

All of the above

Correct Answer : All of the above

Explanation :

The following are some of the essential tools required for tracking the status of email marketing:

Open Rate (must range in between 18% - 25%)

Bounce Rate (must range in between 8% - 12%)

Deliverability Rate (must range in between 85% - 90%)

Conversion Rate (must range in between 5% - 10%)

Unsubscribe Rate (must be 0.25%)

Recently Updated in Digital Marketing Questions

Which of the following factors leads to a Successful PPC Advertisement?

Quality Score

Selecting Relevant Keywords

Improved Landing Page Quality

All of the above

Correct Answer : All of the above

Explanation : All of the above options are responsible for a successful PPC advertisement.

The correct formula for determining an actual CPC as when an advertisement is clicked can be mathematically derived as __________.

QS * Max CPC (bid)

Position * QS

Impressions * Clicks

Clicks / Impressions

Correct Answer : QS * Max CPC (bid)

Explanation : Google uses QS * Max CPC (bid) formula for assessing the actual CPC as when an advertisement gets clicked.

Which of the following formulas is used by Pay-per-click?

Ads clicked (#) / Advertising cost ($)

Advertising cost ($) / Ads clicked (#)

Ads clicked (#) * Advertising cost ($)

Advertising cost ($) + Ads clicked (#)

Correct Answer : Advertising cost ($) / Ads clicked (#)

Explanation : The basic formula of pay-per-click is Advertising cost ($) / Ads clicked (#).

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Machine Learning

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