Which of the following option will correctly give the success rate of the latest Facebook post? - Digital Marketing Quiz

Digital Marketing - Quiz(MCQ)

Which of the following option will correctly give the success rate of the latest Facebook post?

A)

Reach and engagement

B)

Likes and Impressions

C)

Click-through and pageviews

D)

Impressions and click-through

Correct Answer : Reach and engagement

Explanation : In terms of Facebook or any other social media platform, reach refers to the total number of people to which your ad or post has reached. However, engagement is the term that refers to the total number of people who got engaged on your post.

Recently Updated in Digital Marketing Questions

Which of the following factors leads to a Successful PPC Advertisement?

A)

Quality Score

B)

Selecting Relevant Keywords

C)

Improved Landing Page Quality

D)

All of the above

Correct Answer : All of the above

Explanation : All of the above options are responsible for a successful PPC advertisement.

The correct formula for determining an actual CPC as when an advertisement is clicked can be mathematically derived as __________.

A)

QS * Max CPC (bid)

B)

Position * QS

C)

Impressions * Clicks

D)

Clicks / Impressions

Correct Answer : QS * Max CPC (bid)

Explanation : Google uses QS * Max CPC (bid) formula for assessing the actual CPC as when an advertisement gets clicked.

Which of the following formulas is used by Pay-per-click?

A)

Ads clicked (#) / Advertising cost ($)

B)

Advertising cost ($) / Ads clicked (#)

C)

Ads clicked (#) * Advertising cost ($)

D)

Advertising cost ($) + Ads clicked (#)

Correct Answer : Advertising cost ($) / Ads clicked (#)

Explanation : The basic formula of pay-per-click is Advertising cost ($) / Ads clicked (#).

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