Which one of these statements is correct?

Digital Marketing - Quiz(MCQ)

98% of marketers affirm that offline and online marketing are merging

Around 25% of the global population is now on the Internet.

Online marketing professionals are paid 50% less than marketing professionals.

There is a slow decline in digital budgets with an average reduction of 10% in digital marketing budget.

Correct Answer : 98% of marketers affirm that offline and online marketing are merging

Explanation : It is true that 98% of marketers affirm that offline and online marketing are merging (Source: Gartner's report in 2016).

Recently Updated in Digital Marketing Questions

Which of the following factors leads to a Successful PPC Advertisement?

Quality Score

Selecting Relevant Keywords

Improved Landing Page Quality

All of the above

Correct Answer : All of the above

Explanation : All of the above options are responsible for a successful PPC advertisement.

The correct formula for determining an actual CPC as when an advertisement is clicked can be mathematically derived as __________.

QS * Max CPC (bid)

Position * QS

Impressions * Clicks

Clicks / Impressions

Correct Answer : QS * Max CPC (bid)

Explanation : Google uses QS * Max CPC (bid) formula for assessing the actual CPC as when an advertisement gets clicked.

Which of the following formulas is used by Pay-per-click?

Ads clicked (#) / Advertising cost ($)

Advertising cost ($) / Ads clicked (#)

Ads clicked (#) * Advertising cost ($)

Advertising cost ($) + Ads clicked (#)

Correct Answer : Advertising cost ($) / Ads clicked (#)

Explanation : The basic formula of pay-per-click is Advertising cost ($) / Ads clicked (#).

New Technologies MCQ's

Machine Learning

Artificial Intelligence