* Direct marketing aims to increase a company's revenue by creating demand. The use of stories in brand marketing allows you to connect with your audience on a much deeper level.
* Direct marketing has a direct impact on top-line revenue. Typically, a high level of urgency and priority is assigned. Brand marketing has a long-term impact on brand equity and serves as a barrier to market pressures. It's not urgent, but it's critical.
* Testing and measuring are often on the minds of direct marketers. Differentiation is something that brand marketers consider.
* Response, leads, conversion, and sales are the KPIs used in direct marketing. The focus of brand marketers is on KPIs like awareness, recognition, and engagement.
