DAU stands for Daily Active Users, which is a commonly used metric in the field of software development and user engagement. DAU refers to the number of unique users who engage with a particular software application or service on a given day.
For example, in the context of a mobile game, DAU would refer to the number of unique players who launch the game and play it on a given day. In the context of a social media app, DAU would refer to the number of unique users who log in and engage with the app's content on a given day.
Measuring DAU is an important way for software developers and product managers to track the usage and engagement of their applications over time. By monitoring DAU metrics, they can identify trends, track user retention, and make informed decisions about product development and marketing strategies. DAU is often used in conjunction with other metrics, such as Monthly Active Users (MAU), to provide a more complete picture of user engagement over time.
