The first step is to determine the overall budget for all digital marketing efforts.
Then, we will need to determine the percentage of the budget we would like to spend on social media advertising.
Of the digital marketing budget, I recommend spending 30% on paid social media advertisements. But this one is a general one. Only after the ROI and potential, a clear plan must be made for the budget. The strategy should be adjusted every quarter in order to align with overall marketing goals.
While creating social media strategy, there are few things which need to be considered like buyer persona profiles, calendars, branding profile and strategy, response plan, goals for determining the performance of the strategy.
The budget will be spent on :* Advertising
* Content creation
* Follower growth
* Outsourcing
