How would you measure the performance of our company?
What they’re really asking : Have you done your research?
Before your interview, research the company, its business goals, and the larger industry. Consider the business problems that data analysis can solve and what types of data you’d need to analyze. Read up on how data is used by competitors and in the industry.
Show that you can be business-minded by tying this back to the company. How would this analysis bring value to their business?
