Is B2C or B2B marketing on social media more effective?
Social networking is essential for all kinds of businesses. But the final goal and strategy must be different. B2B businesses need to project professionalism and share informative material.
B2C companies can engage with their target audience on social media by posting lighter or amusing material.
Business-to-consumer companies prioritize publicity, traffic, and revenue while B2B brands prioritize lead generation.
