Augmented Reality (AR) is an interactive experience of a real-world environment where the objects that reside in the real world are enhanced by computer generated perceptual information, sometimes across multiple sensory modalities, including visual, auditory, haptic, somatosensory and olfactory. AR can be defined as a system that incorporates three basic features: a combination of real and virtual worlds, real-time interaction, and accurate 3D registration of virtual and real objects.
It is a growing trend among companies involved in mobile computing and business applications in particular.
Amid the rise of data collection and analysis, one of augmented reality’s primary goals is to highlight specific features of the physical world, increase understanding of those features, and derive smart and accessible insight that can be applied to real-world applications. Such big data can help inform companies' decision-making and gain insight into consumer spending habits, among others.
* Augmented reality (AR) involves overlaying visual, auditory, or other sensory information onto the world in order to enhance one's experience.
* Retailers and other companies can use augmented reality to promote products or services, launch novel marketing campaigns, and collect unique user data.
* Unlike virtual reality, which creates its own cyber environment, augmented reality adds to the existing world as it is.
