Customer : The person who receives the message.
Content : The message that the customer sees is referred to as content.
Context : The message sent to the consumer.
Conversation : This is when you and your consumer have a conversation.
Creativity : A creative is the ad served to users on a webpage, app, or other digital environment. Creatives can be images, videos, audio, and other formats that get delivered to users. Creatives must be added to line items in order for them to serve ads.
