Advantages of cognitive computing include positive outcomes in the following areas :
* Analytical accuracy. Cognitive computing is proficient at juxtaposing and cross-referencing structured and unstructured data.
* Business process efficiency. Cognitive technology can recognize patterns when analyzing large data sets.
* Customer interaction and experience. The contextual and relevant information that cognitive computing provides to customers through tools like chatbots improves customer interactions. A combination of cognitive assistants, personalized recommendations and behavioral predictions enhances customer experience.
* Employee productivity and service quality. Cognitive systems help employees analyze structured or unstructured data and identify data patterns and trends.
