Cisco Connected Mobile Experiences (CMX) is enabled by the Mobility Services Engine (MSE), with the CMX license working in coordination with the Cisco Wireless Network. The CMX Wi-Fi location-based services offering helps venue owners and retailers engage and better understand their customers using mobility and location intelligence from the Wi-Fi network. CMX capabilities of Mobility Services Engine offer :
* Location-based Wi-Fi analytics for visibility into the number of visitors, their dwell time, and their movements
* Simple guest access and a customized landing experience
* Online and social analytics to better understand customer demographics and their mobile behavior
* An API and SDK to make it easy to create location-based applications and services
* CMX helps you build a stronger relationship with customers through a more personalized mobile user experience.