At a high level,
digital marketing refers to advertising delivered through digital channels such as
search engines,
websites,
social media,
email, and
mobile apps. Using these online media channels, digital marketing is the method by which companies endorse goods, services, and brands. Consumers heavily rely on digital means to research products. For example, Think with
Google marketing insights found that 48% of consumers start their inquiries on search engines, while 33% look to brand websites and 26% search within mobile applications.
In practice, digital marketing refers to advertising that appears on a computer, phone, tablet, or another type of electronic device. Online video, display ads, Paid Search, paid social ads, and search engine optimization (SEO), search engine marketing (SEM), link building, social media marketing, email marketing, direct marketing, influencer marketing, and viral marketing.
Digital marketing is usually contrasted with traditional marketing strategies, including magazine ads, billboards, and direct mail.
Tools : You can enhance your marketing efforts by using
marketing tools to help any of your business to grow and make others aware of it too.
