On-page SEO : On-page SEO involves all the on-site techniques you can employ to ensure a webpage will rank on a SERP, On-page SEO it’s easy to convey the relevancy and quality of your content for both readers and search engines. In search engine optimization, like google, yahoo, bing on-page optimization refers to a factor that has an effect on your website and web pages listing in the natural search results.
Off-page SEO : Off-page SEO (also called "off-site SEO") refers to actions taken outside of your own website to impact your rankings within search engine results pages (SERPs). The main agenda for Off-Page SEO is to create quality, relevant and trustworthy backlinks.