One of Salesforce’s biggest selling points is its platform (Previously called Force.com). This enables you to create powerful customisations on top of Salesforce’s products, that allow you to completely tailor the applications to your organisation’s exact needs. This is made even more attractive by the fact that you can create customisations with clicks, not code.
At a basic level, this allows you to create custom fields and objects, to store unique information related to your organisation. One of the most popular customisation possibilities is automation. You can create automation to pretty much do anything in Salesforce, update a field, create a record, send an email, etc…These types of customisations can end up saving users a lot of time.
