Here are some popular tools for managing and analyzing social media campaigns :

* Hootsuite : Hootsuite is a widely used social media management platform that allows users to schedule and publish posts, monitor social media conversations, and analyze performance across multiple social networks.

* Buffer : Buffer is a social media scheduling tool that helps you plan and publish content across various platforms. It also offers analytics to track engagement and performance.

* Sprout Social : Sprout Social is a comprehensive social media management and analytics platform that includes features for content scheduling, engagement monitoring, and in-depth reporting.

* Later : Later is known for its visual content scheduling, particularly for Instagram. It also provides analytics and insights into your social media performance.

* TweetDeck : TweetDeck is a free tool owned by Twitter that helps users manage and monitor their Twitter accounts. It allows for real-time tracking of multiple Twitter feeds.

* Socialbakers : Socialbakers offers a suite of social media marketing and analytics tools, including content scheduling, audience analysis, and competitive benchmarking.

* Google Analytics : While not a social media-specific tool, Google Analytics can provide valuable insights into website traffic generated from social media platforms. You can track conversions, referral traffic, and user behavior. * Facebook Insights : For Facebook marketing, Facebook Insights provides detailed data about your Page's performance, audience demographics, post engagement, and more.

* Instagram Insights : Instagram provides its own built-in analytics for business profiles, offering insights into post performance, follower demographics, and engagement.

* LinkedIn Analytics : Similar to other platforms, LinkedIn provides analytics for company pages, helping you track engagement, follower growth, and content performance.

* YouTube Analytics : YouTube offers comprehensive analytics for video content, including views, watch time, demographics, and more.

* Canva : Canva is a versatile graphic design tool that allows you to create visually appealing social media content and graphics for campaigns.

* Buzzsumo : Buzzsumo helps you identify trending topics and influential content in your niche, aiding content ideation and competitive analysis.

* Brandwatch : Brandwatch is a social listening and analytics platform that tracks brand mentions and provides sentiment analysis, helping you understand how your brand is perceived.

* Agorapulse : Agorapulse is a social media management tool that offers features like content scheduling, engagement tracking, and detailed reporting.

* Talkwalker : Talkwalker is a social media analytics and monitoring tool that provides insights into brand mentions, sentiment, and competitive analysis.

* Mention : Mention is a media monitoring and social listening tool that helps you track brand mentions and trends across various online channels.

It's important to choose the tools that best align with your specific social media goals, platforms, and budget.