Snowflake is more popular due to the following reasons :
* Snowflake provides a broad range of technology areas like data integration, business intelligence, security, and modern analytics.
* It offers cloud infrastructure and endorses advanced design architectures ideal for dynamic and agile usage trends.
* Snowflake endorses unique features like scalable compute, data cloning, data sharing, and the partition of the compute and storage.
* Snowflake streamlines data processing.