In this digital era, where everybody has access to seamless internet connectivity and smart devices, the prospects of digital marketing are extraordinary. Digital marketing is better than traditional marketing in so many ways. For starters, the majority of the population is online, some scrolling through social media platforms while others are buying shoes on ecommerce sites. You don’t have to go looking for your audience nowadays; they are always already available online. You only need ways to attract them. This is where digital marketing comes into play. The salient features of digital marketing include:
* Global reach
* Real-time optimization
* Cost-effectiveness
* Higher internet penetration
* Better interaction with consumers
* Easy access to service/product information for consumers
* Better performance-focused ROI, better tracking of leads, and easy analysis
