Social media is so popular because there are multiple reasons people around the world use social media.
Primary reasons are :* It gives the possibility to stay connected with friends and family.
* It gives the opportunity to find and connect with new people.
* Social networking sites are free, and they implement various algorithms to find the type of content users might like and display similar type of content on their feed section.
* People use social media sites like Twitter to stay updated & connect with the brands they like.
* People use sites like LinkedIn for professional networking.
* Looking at beautiful visuals from people all over the place, share their photos with the help of sites like Instagram
* To learn new things, to kill time with the help of video entertainment.
* According to GlobalWebIndex, 54% of social browsers use social media to research products.
