Digital Marketing MCQ (Quiz) : W3Schools, Tutorials Point

1 .

Which of the following is the correct depiction of Digital Marketing?

A)

Web Marketing

B)

E-mail Marketing

C)

Social Media Marketing

D)

All of the above

Correct Answer : All of the above

Explanation : Digital marketing refers to a process of promoting content, videos, products, services, etc., thru social media marketing, e-mail marketing, web marketing, affiliate marketing, etc.

2 .

_______ doesn't fall under the category of digital marketing.

A)

TV

B)

Radio

C)

Billboard

D)

All of the above

Correct Answer : All of the above

Explanation : All the given options are totally irrelevant to the concept of digital marketing.

3 .

What is not true about digital marketing?

A)

Digital marketing can be done online

B)

Digital marketing cannot be done online

C)

Digital marketing is often referred to as online marketing, internet marketing or web marketing.

D)

Digital marketing is any form of marketing products or services that involves electronic devices.

Correct Answer : Digital marketing cannot be done online

Explanation : Digital marketing can be done both online and offline.

4 .

How many main pillars of digital marketing?

A)

2

B)

3

C)

4

D)

5

Correct Answer : 2

Explanation : The 2 main pillars of digital marketing are online marketing and offline marketing.

5 .

Which of the following is involved in the digital marketing process?

A)

RSA

B)

Podcasting

C)

Voice Broadcasting

D)

All of the above

Correct Answer : All of the above

Explanation : Digital marketing includes e-mail marketing, RSS, voice broadcast, fax broadcast, blogging, podcasting, video streams, wireless text messaging, affiliate marketing, social media marketing, and instant messaging.

6 .

What is considered while creating a front page of the website or homepage?

A)

References of other websites

B)

A brief elaboration about the company

C)

Logos portraying the number of awards won by the web designer

D)

None of the above

Correct Answer : None of the above

Explanation : All the options explained above are irrelevant in terms of the company's front or homepage.

7 .

What is the name of the process in which marketing is achieved by incorporating tools, techniques, electronic devices, technologies, or systems?

A)

Direct Marketing

B)

Internet Marketing

C)

Electronic Marketing

D)

Interactive Marketing

Correct Answer : Electronic Marketing

Explanation : Electronic marketing refers to the application of marketing principles and techniques via electronic media and, more specifically, the Internet.

8 .

Marketing that moves away from a transaction-based effort to a conversation (i.e. two-way dialogue) and can be described as a situation or mechanism through which marketers and a customer (e.g. stakeholders) interact usually in real-time is known as:

A)

Direct Marketing

B)

Interactive Marketing

C)

Indirect Marketing

D)

Eectronic marketing

Correct Answer : Interactive Marketing

Explanation : Marketing that moves away from a transaction-based effort to a conversation (i.e. two-way dialogue) and can be described as a situation or mechanism through which marketers and a customer (e.g. stakeholders) interact usually in real-time is known as:Interactive marketing.

9 .

In the first 10 years, the web was heavily used as a static publishing and/or retailing (transactional) channel. This was known as:

A)

Web 1.0.

B)

Web 2.0.

C)

Web 3.0.

D)

Web 4.0.

Correct Answer : Web 1.0.

Explanation : The first 10 years of the web was characterized by what we call Web 1.0, wherein the web was heavily used as a static publishing and/or retailing (transactional) channel.

10 .

Digital Marketing has been around us since the very beginning. It started in the year ________.

A)

1990

B)

1995

C)

1997

D)

2000

Correct Answer : 1990

Explanation : The term Digital Marketing was first used in the 1990s. The digital age took off with the coming of the internet and the development of the Web 1.0 platform. The Web 1.0 platform allowed users to find the information they wanted but did not allow them to share this information over the web.

11 .

Digital marketing is becoming very popular due to the?

A)

increase in internet users

B)

increase in mobile phone users

C)

increase in digital content consumption

D)

All of the above

Correct Answer : All of the above

Explanation : Now digital marketing is becoming very popular due to the increase in internet users, mobile phone users and digital content consumption.

12 .

Up to ______ of online experiences happening to people usually begin by using a search engine.

A)

0.85

B)

0.9

C)

0.93

D)

0.97

Correct Answer : 0.93

Explanation : up to 93% of online experiences happening to people usually begin by using a search engine.

13 .

Which of the following factors are responsible for leaving an impact on the Google PageRank?

A)

The text depicting inbound links to a page of a website.

B)

A total number of inbound links to a website's page.

C)

The subject matter of the site providing the inbound link to a page of a website.

D)

The number of outbound links on the page that contains the inbound link to a page of a website.

Correct Answer : A total number of inbound links to a website's page.

14 .

________ is responsible for hamper the search rankings.

A)

Integrating page templates into your page template.

B)

Connecting to your own website from any random website.

C)

Utilizing the same colors of texts as that of your background pages.

D)

None of the above

Correct Answer : Utilizing the same colors of texts as that of your background pages.

15 .

Which of the following is the correct name for Facebook's ranking algorithm?

A)

Edge Rank

B)

Like Rank

C)

Face Rank

D)

Page Rank

Correct Answer : Edge Rank

Explanation : Facebook utilizes the edge rank algorithm to determine where and what posts are posted on each individual's newsfeed.

16 .

Micro-blogging can be defined as __________

A)

Mobile related blogs

B)

Blogs posted by companies instead of an individual

C)

Blogs encompassing limited individual posts, which are typically limited by character count.

D)

None of the above

Correct Answer : Blogs encompassing limited individual posts, which are typically limited by character count.

Explanation : Micro-blogging can be defined as blogs encompassing limited individual posts, which are typically limited by character count.

17 .

The ________ plays a major role in better content creation.

A)

icon

B)

keyword

C)

viewport

D)

description

Correct Answer : keyword

Explanation : The keyword plays a major role in better content creation. This is basically the development of a prioritized list of targeted search terms related to your customer base and market segment.

18 .

__________ help in providing the user the gist of what is the article about.

A)

Meta tags

B)

Meta Description

C)

Meta Description or Meta tags

D)

None of the above

Correct Answer : Meta Description or Meta tags

19 .

The 4Ps of marketing as defined by Philip Kottler are:

A)

PR, Product, Place, and Person

B)

Price, Product, Place, and Positioning

C)

Price, Performance, Place, and Promotion

D)

Price, Product, Place, and Promotion

Correct Answer : Price, Product, Place, and Promotion

Explanation : In the 60s, Kotler introduced the 4Ps of marketing: Price, Product, Place, and Promotion.

20 .

Which one of these statements is correct?

A)

98% of marketers affirm that offline and online marketing are merging

B)

Around 25% of the global population is now on the Internet.

C)

Online marketing professionals are paid 50% less than marketing professionals.

D)

There is a slow decline in digital budgets with an average reduction of 10% in digital marketing budget.

Correct Answer : 98% of marketers affirm that offline and online marketing are merging

Explanation : It is true that 98% of marketers affirm that offline and online marketing are merging (Source: Gartner's report in 2016).

21 .

In what ways can site traffic help in assessing the market value?

A)

There is no association between the site traffic and marketing

B)

Ads can send receivers to a specific landing page, which can be tracked

C)

Product sales from the company website can be attributed directly to the marketing campaign

D)

Overall site traffic can be followed, and a general idea of marketing's impact can be determined.

Correct Answer : Ads can send receivers to a specific landing page, which can be tracked

Explanation : Ads direct their receiver to a specific landing page that is easily traceable to help in assessing the marketing.

22 .

Creative marketing can be defined as _________

A)

The marketing content and its inventive aspect.

B)

The brand value of an organization.

C)

A marketing department entailing several employees.

D)

A set of schemes undertaken by the organization for distributing the marketing material.

Correct Answer : The marketing content and its inventive aspect.

Explanation : Creative marketing can be understood as a marketing strategy that ensures that all the advertising campaign objectives meet the business requirement.

23 .

Which of the following is the correct abbreviation CMS?

A)

Content Maintenance Site

B)

Content Marketing System

C)

Content Management System

D)

Content Maintenance System

Correct Answer : Content Management System

Explanation : A content management system is an effective application that permits a user to organize, publish, edit, delete and modify the content from a centralized interface. The CMS can be easily handled by both IT or Non-IT people as it does not require any particular expertise.

24 .

Which of the following practices are not suggested for producing relevant content?

A)

For creating notable content recurrently, create hero "content for tent-pole events".

B)

For creating relevant content consistently, create help" content to answer queries."

C)

For creating valuable content constantly, create a series of scheduled hub" content."

D)

For creating more content than your competitors, create lots of articles that are short, unsubstantial, or otherwise lacking in helpful specifics.

Correct Answer : For creating more content than your competitors, create lots of articles that are short, unsubstantial, or otherwise lacking in helpful specifics.

Explanation : Producing irrelevant content with little or no added value may have done wonders for a website before Google's first Panda update in February 2011, but in the current situation, it is definitely not going to work. It won't rank the low-quality content or shallow pages on Google SERP's

25 .

Which of the following doesn't define the correct roles and responsibilities of content marketing strategy?

A)

A marketing strategy approach.

B)

Yet another name of social media marketing.

C)

A strategy that tries to appeal and recall its target audience.

D)

A technique more focused on creating and distributing valuable as well as relevant content to its users/audiences.

Correct Answer : Yet another name of social media marketing.

Explanation : In order to derive profitable customer action, content marketing is one such strategic technique, which is more focused on creating and distributing valuable as well as relevant content to its users/audiences for appealing and retaining its target audiences.

26 .

What are the key considerations for people in sales while they use social media for selling (Social Selling)?

A)

Avoid using social media to sell

B)

Check if their clients are on social media and then connect with them on the relevant social networks

C)

Build their professional brand and then position themselves as subject matter experts in their field to build credibility

D)

Connect with their clients and prospects on LinkedIn and then start liking/commenting/sharing their posts

Correct Answer : Build their professional brand and then position themselves as subject matter experts in their field to build credibility

Explanation : Social selling is the art of using social networks to find, connect, understand, and nurture sales prospects. People in sales should first build their professional brand and then position themselves as subject matter experts in their field to build credibility.

27 .

How would you describe what multi-channel attribution does?

A)

Gives the conversion credit to the first click

B)

Gives the conversion credit to the last click

C)

Assigns equal percentages for conversions to every step

D)

Accredits deserving touch points along the conversion journey

Correct Answer : Accredits deserving touch points along the conversion journey

Explanation : Multi-channel attribution helps to identify the touch points in the path to purchase and clarify which channels contribute to what customer actions

28 .

What is an ad group?

A)

An ad group is a collection of related keywords and ads.

B)

An ad group is a collection of related ads.

C)

An ad group is a library of your ads grouped by category.

D)

An ad group is a collection of related campaign settings and ads.

Correct Answer : An ad group is a collection of related keywords and ads.

Explanation : An ad group is a collection of related keywords and ads. As ad groups are at the bottom of the settings flow, they inherit settings from the account and the campaign.

29 .

What are the two types of targeting that can be done with PPC advertising?

A)

Reaching new prospects and reaching prior visitors (Remarketing)

B)

Reaching people who search and people who visit websites

C)

Reaching people by demography and reaching people by interest

D)

Reaching people through Retargeting and reaching people through Remarketing

Correct Answer : Reaching new prospects and reaching prior visitors (Remarketing)

Explanation : PPC is known for its ability to reach users who are actively searching, but it can also be highly targeted. The two types of targeting you can do with PPC advertising is reaching new prospects and reaching prior visitors (Remarketing).

30 .

Why did Internet Service providers clamp down on personal emails being used for mailing purposes?

A)

Because it would slow down the network

B)

Because it would use excessive server resources

C)

Because it was against the email user guidelines

D)

Because they couldn't check who was opening the email

Correct Answer : Because it would use excessive server resources

Explanation : Internet Service Providers clamped down on email volumes and private accounts because emails consumed server resources and some of the emails were old, invalid or bounced.

31 .

What makes the mobile phone the ultimate brand engagement platform?

A)

The mobile phone enables businesses to use apps to drive engagement.

B)

The mobile phone allows SMS, Messaging and Social Media to drive engagement.

C)

The mobile phone allows for targeted messages, customer engagement, and interactive features to drive engagement.

D)

The mobile phone allows for targeted messages, advertising and apps to drive engagement.

Correct Answer : The mobile phone allows for targeted messages, customer engagement, and interactive features to drive engagement.

Explanation :

Mobile phones enable marketers to use hyper-segmentation to reach specific groups with an accurately tailored message.

32 .

Location is a unique feature of Mobile Marketing because _________

A)

It enables brands to hyper-target their customers.

B)

You can run different campaigns based on the location of the mobile user.

C)

It allows you to personalize your marketing messages to the mobile user in a particular location.

D)

It allows you to customize the marketing messages to suit the needs of users of a particular location.

Correct Answer : It allows you to customize the marketing messages to suit the needs of users of a particular location.

Explanation : Location-based services can be an integral part of marketing strategy to track customers of a certain location. Customizing the marketing messages to suit the users of a particular location is a unique feature of mobile marketing.

33 .

__________ falls under the A/B testing tools.

A)

Visual Website Optimizer

B)

Google Content Experiments

C)

Both (A) and (B)

D)

None of the above

Correct Answer : Both (A) and (B)

Explanation : Visual Website optimizer (VWO), Google Content Experiments, and Optimizely are the most commonly used A/B testing tools.

34 .

The correct abbreviation of ROI is __________.

A)

Return on investment

B)

Risk on income

C)

Return on income

D)

Risk on investment

Correct Answer : Return on investment

Explanation : Return on Investment refers to a profitability ratio that can be affected by the Invested amount and Return amount.

35 .

Which of the following are essentially required to make a business case for content marketing?

A)

Objectives and KPIs.

B)

Industry best practices.

C)

Impacts and challenges.

D)

All of the above

Correct Answer : All of the above

Explanation : The business cases built on assessable business results are more valued by the executives. So, it is necessary to compare the value of Content Marketing with that of other marketing strategies carried out by competitors.

36 .

Which of the following metric is used for tracking the status of email marketing?

A)

Open Rate

B)

Bounce Rate

C)

Conversion Rate

D)

All of the above

Correct Answer : All of the above

Explanation :

The following are some of the essential tools required for tracking the status of email marketing:

Open Rate (must range in between 18% - 25%)

Bounce Rate (must range in between 8% - 12%)

Deliverability Rate (must range in between 85% - 90%)

Conversion Rate (must range in between 5% - 10%)

Unsubscribe Rate (must be 0.25%)

37 .

How many lines are essentially required to write in the description box of a channel?

A)

5

B)

4

C)

3

D)

2

Correct Answer : 5

Explanation : The First 5 lines play an essential role while writing the channel's description as the initial two lines are shown next to the video in the search bar or when it gets posted on social media. However, as a whole, the first 5 lines are included, shown below the video and above the read more tab.

38 .

The hyperlink refers to a __________.

A)

KPI link

B)

Inbound link

C)

IFTTT link

D)

Outbound link

Correct Answer : Inbound link

Explanation : The hyperlink refers to an inbound link, which is nothing but a hyperlink present on the third-party website points to your website's webpage.

39 .

Where do we use keywords?

A)

Title

B)

Digital Marketing MCQs with Answers