On-page SEO :
On-page SEO involves all the on-site techniques you can employ to ensure a webpage will rank on a SERP, On-page SEO it’s easy to convey the relevancy and quality of your content for both readers and search engines. In search engine optimization, like google, yahoo, bing on-page optimization refers to a factor that has an effect on your website and web pages listing in the natural search results.
Most Important On-Page SEO Ranking Factors?
There are many characteristics of a web page that search engines consider when ranking. These characteristics directly impact the search engine’s experience of crawling your page and the visitor’s experience of viewing it.
* Title Tags
* Meta Description
* Keywords
* Heading Tags (H1, H2, etc,.)
* Page Content Quality
* Image Alt Text
* URL Structure
* Internal links
* Robots.txt
* Website Performance or Page Speed
Title Tag :
A title tag is an HTML element that specifies the title of a web page. Title tags are displayed on search engine results pages (SERPs) as the clickable headline for a given result, and are important for usability, SEO, and social sharing.
Meta Description :
The meta description is an HTML attribute that provides a brief summary of a web page. Search engines such as Google often display the meta description in search results, which can influence click-through rates. Meta descriptions can be any length, but Google generally truncates snippets to ~155–160 characters.
Keywords :
While keywords are less important than they were a few years ago, keyword optimization is still a cornerstone of SEO today. That said, the focus has shifted towards more long-tail keywords, which better fit the search patterns of today’s internet users.
Heading Tags (H1, H2, etc,.) :
Header tags are HTML elements (H1-H6) used to identify headings and subheadings within your content from other types of text (e.g., paragraph text). Header tags aren’t as critically important for your site rankings as they used to be, but these tags still serve an important function. Every website needs to focus on the user experience, and heading tags are no exception.
Page Content Quality :
Now that search engine ranking accounts for user behavior associated with a page, the quality of your content is crucial to your page ranking. The content on your pages needs to be useful to people. If they search for something too specific to find your page, they need to be able to find what they’re looking for. It needs to be easy to read and provide value to the end user.
Image Alt Text :
Alt text or alternative text provides search engines with more information about an image, though it’s typically used to describe images to web visitors who can't see them. Search engines crawl images in a similar way, so inserting some relevant keywords while accurately describing the image will help search engines understand your page’s content.
Writing an alt attribute for each image keeps your website in compliance with WCAG (Web Content Accessibility Guidelines). Keep the following things in mind when writing alt text:
* Thoroughly describe the image in 8-10 words
* Include your targeted keyword where it sounds most natural
URL Structure :
A URL (Uniform Resource Locator), more commonly known as a "web address", specifies the location of a resource (such as a web page) on the internet. The URL also specifies how to retrieve that resource, also known as the "protocol", such as HTTP, HTTPS, FTP, etc. (https://www.freetimelearning.com)
URL Structure is important when search engines determine how relevant a page is compared to a query, and it should be descriptive of the page’s subject.
Which of the following URLs would you rather visit, for example?
1) https://www.freetimelearning.com/seo/on-page-seo-and-off-page-seo.php
2) https://www.freetimelearning.com/seo/on635page82431seo5418.php
Use clean, organized URLs like the first example above — to improve your site’s architecture and help you rank higher in relevant search results.
Internal links :
Internal links are the strategy where we give links to our web page. To do this, you have to add the links of your existing article to your new article. And if you have a better performing webpage, you can add the link of that webpage to your new webpage to get an external boost to it and deliver some traffic to it too.
Robots.txt :
Robots.txt is a text file webmasters create to instruct web robots (typically search engine robots) how to crawl pages on their website. The robots.txt file is part of the the robots exclusion protocol (REP), a group of web standards that regulate how robots crawl the web, access and index content, and serve that content up to users. (Ex: https://www.freetimelearning.com/robots.txt)
Basic format :
User-agent: [user-agent name]
Disallow: [URL string not to be crawled]
Sitemap: https://www.freetimelearning.com/sitemap.xml
Website Performance or Page Speed :
SEO is very much dependent on website performance; Google wants to rank websites that provide an exceptional user experience higher. Search engines like Google also use page speed as a ranking factor. You can control your site speed and page speed, so you want to optimize your page speed. Make your website load faster, and you can rank higher in search results.
Off-page SEO :
"Off-page SEO" (also called "off-site SEO") refers to actions taken outside of your own website to impact your rankings within search engine results pages (SERPs). The main agenda for Off-Page SEO is to create quality, relevant and trustworthy backlinks.
Most Important Off-page SEO factors :
* Building Backlinks
* Domain Authority
* Social Media Marketing
* Guest Posting or Blogging
* Influencer Outreach :
Building Backlinks :
Building Backlinks is at the heart of off-page SEO. The most important off-page ranking factor with the biggest impact is backlinks pointing to your website. Backlinks occur when other websites link back to yours. Backlinks from trusted sites are to search engines a kind of endorsement for your content.
There are a few factors that go into a high-quality backlink :
* Anchor text used
* Domain strength of the site
* Relevancy to the content of your post
Domain Authority :
Your domain authority is another off-page SEO factor that is less in your control. Domain authority helps search engines determine how much they can trust you. Measured on a scale from 1-100, your domain authority is a number given to you by search engines to determine the strength of your website.
Social media marketing :
A major Off-page SEO technique is social Media Marketing. If you want to make your business, website or blog popular, engage with people on multiple social media platforms. Social media presence will help grow your business and also help you get more back links.
Top social networking sites are
* https://www.facebook.com/
* https://www.linkedin.com/
* https://www.twitter.com/
* https://www.instagram.com/
* https://www.pinterest.com/
Guest Posting or Blogging :
Before social and influencer marketing…there was blogging. One of the earliest marketing strategies on the web, blogging stands the test of time by still delivering results today. According to the data:
* Blogging is the second-most important type of content for marketers
* 60% of marketers use blogging in their social-media content
* Websites featuring blogs get (400+ %) more indexed pages
Influencer Outreach :
If you have created any kind of content which is share worthy, then don’t hesitate to reach out influencers in your industry. Tell them to check your blog and ask for link backs from their blog. Make sure you get the links from completely relevant domains.
