Correct Answer : Option (C) - HDFC Bank
To educate customers on the modus operandi of financial fraudsters and share inputs on safe banking habits, HDFC Bank has come out with a community awareness programme called ‘Vigil Aunty’. The bank has roped in actor Anuradha Menon, who will host chat shows on social media platforms to create awareness on cyber frauds.
Until now, the financial sector regulator had taken up the mantle to educate customers on frauds happening in this space.
Anuradha Menon who plays the popular character of ‘Lola Kutty’ on television, will be the face of the ‘Vigil Aunty’ campaign.
This campaign will run with the Bank’s popular ‘Mooh Band Rakho’ campaign
, that urges people not to share their confidential banking information with others. The Vigil Aunty campaign will run for 4-6 weeks..Source : Business Standard