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Banking - General Knowledge Questions
Which Bank has launched its campaign "Jahaan Bandhan, Wahaan Trust"?
A)
Bandhan Bank
B)
DCB Bank
C)
South Indian Bank
D)
Federal Bank

Correct Answer :   Bandhan Bank

Bandhan Bank has launched its "Jahaan Bandhan, Wahaan Trust" campaign featuring cricketer Sourav Ganguly as its brand ambassador.

* According to the company, this is the first time that Bandhan Bank has appointed a pan-India brand ambassador.

* The campaign was conceptualised by Leo Burnett Orchard, which was brought in as the bank’s creative agency in August 2022.

* The marketing campaign will be visible across TV, print, out-of-home (OOH), cinema and digital media, it claimed.
 
* Bandhan Bank, in the last seven years, has established its presence in 34 states and union territories and has more than 2.77 crore customers, Apurva Sircar, head – marketing, Bandhan Bank, said.

* “Our campaign draws inspiration from this similar journey of both Ganguly and Bandhan Bank.”

Source : Financial Express

Published On : January 5, 2023
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