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Banking - General Knowledge Questions
Which Bank has launched its retail banking program 'Vishesh' for customers in semi-urban and rural locations?
A)
HDFC Bank
B)
Axis Bank
C)
ICICI Bank
D)
State Bank of India

Correct Answer :   HDFC Bank

HDFC Bank on Thursday (4th May 2023) launched its retail banking programme ‘Vishesh’ for customers in semi-urban and rural geographies wherein it plans to onboard around 1 lakh new customers.

* As a part of this, the bank plans to add more branches and launch customised, tailor-made products and financial solutions for this market segment.

* HDFC Bank will look to add 675 branches in semi urban and rural geographies in FY24 to take the total number to nearly 5,000. As of March 31, 52 per cent of the bank’s 7,821 branches are in rural and semi urban locations.

* “This is not a product platform. What we are looking at is 4-5 important segments — farmers, merchants, micro enterprises, government salaried people. We have to understand their different needs,” said Arvind Vohra, Group Head-Retail Branch Banking.

* Given the limited reach of HDFC in tier-II and tier-III towns, Vohra also expects the merger of parent HDFC to unlock more opportunities in this market segment owing to the wide branch network that the bank now has which makes it easier to cater to customers.

* HDFC Bank already has a ‘Classic’ programme for HNI or top layer of customers where it has customer base of 9 lakh, of which 3 lakh are in semi urban and rural locations. These customers are now being hived off under the ‘Vishesh’ programme to increase focus on and grow this market segment, the bank said..

Source : The Hindu Businessline

Published On : May 5, 2023
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