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Sports - General Knowledge Questions
Which Company Acquires ICC Cricket Rights for Australia till 2027?
A)
Jio
B)
Netflix
C)
Disney
D)
Amazon

Correct Answer :   Amazon

Amazon Prime Video has clinched the Australian broadcasting rights for all International Cricket Council (ICC) events until 2027, marking a sea change in the realm of Australian sports broadcasting. This acquisition signifies an end to the traditional broadcasting arrangement, where Foxtel and Channel Nine had shared the rights for ICC events for a duration of 15 years.


A Shift in Broadcasting Paradigm :

The new deal means the end of free-to-air broadcasting of ICC events in Australia, as cricket enthusiasts will now need to subscribe to Amazon’s service to witness these tournaments. The previous arrangement involved Foxtel sub-licensing rights from Star Sports and then passing on some matches to Channel Nine to comply with Australia’s anti-siphoning laws, which safeguard certain sports broadcasts for free-to-air television.


Clash with Anti-Siphoning Measures :

Interestingly, Cricket Australia does not have a say in the ICC’s broadcast deals. This announcement comes at a time when the government is reasserting anti-siphoning measures, with proposed laws requiring significant sporting events to be offered first to free-to-air services. However, the anti-siphoning list only covers World Cup matches played by Australia in Australia or New Zealand, and none are scheduled there in the next four years.


Amazon’s Expanding Sports Broadcast Portfolio :

Amazon Prime Video’s portfolio in sports broadcasting is expanding, as it also holds global rights for Australian swimming events and airs New Zealand Cricket’s home internationals in India. With this new venture into cricket broadcasting, the internet giant is set to redefine the landscape of sports broadcasting in Australia, providing innovative coverage to cricket fans..

Source : BNN Network

Published On : December 4, 2023
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