Correct Answer : Option (A) - Jasprit Bumrah
Brainchild of industry pioneer Sudip Ghose, Acefour Accessories, a travel accessories company, has signed Jasprit Bumrah as brand ambassador for its eco-friendly luggage brand "uppercase" for two years.
Jasprit Bumrah, exclusively managed by RISE Worldwide, a Reliance initiative and India's largest sports and entertainment company, will lead the D2C brand's 'Never Ordinary' campaign. His extraordinary game across formats makes him the perfect fit to represent the brand.
The campaign 'Never Ordinary' is spread across a series of creatives, weaved in a way that tells the features and USPs of the uppercase's bags. The films showcase the uppercase's bags as a perfect everyday companion that is eco-friendly in nature.
It highlights that uppercase bags are GRS (Global Recycle Standard)-certified sustainable travel gear. It essentially makes uppercase one of the first travel accessories brands in India to meet international product standards and recycled content certification, which comes with social and environmental practices and no hazardous chemicals restrictions. The creative showcasing of the efficacy of the gears is now live across OTT and social media platforms.
uppercase's gears are not only fashionably sustainable but also come with rainproof zippers, 3X more water resistance material, and premium recycled fabric with quality so good that backpacks can stand even when unstuffed.
The bags are handcrafted and right-sized for different needs. The soft luggage is so sturdy that the brand is giving a 2500-day international warranty. For probably the first time in the industry, we will see all-over printed soft luggage at these price points.
Talking about roping in Bumrah, Sudip Ghose, Spokesperson/Founder of uppercase, said, "Our brand is young, dynamic, and never ordinary, just like Jasprit Bumrah.
Co-founder and Chief Business Officer (CBO) of uppercase, Shivaprasad, said, "Jasprit Bumrah has shown over the years he is never ordinary with his terrific bowling spells, world record batting feat and being a leader on the field..