Correct Answer : Srinagar
In a landmark move, Uber has launched Asia’s first water transport service, Uber Shikara, in the scenic Dal Lake in Srinagar, Jammu and Kashmir.
* This innovative initiative aims to offer a seamless and modern way for tourists to experience the traditional shikara ride, a popular attraction in the region, combining technology with Kashmir’s cultural heritage.
* With this new service, Uber seeks to uplift tourism and provide greater accessibility, making the shikara experience more convenient and hassle-free for visitors.
Launch :
* Uber Shikara was launched by Uber India and South Asia President Prabhjeet Singh, who personally inaugurated the service by booking a shikara ride via the Uber app.
Objective :
* The aim is to blend technology with the traditional shikara ride, improving the accessibility and overall tourism experience in the Kashmir Valley.
* The service brings innovation to a centuries-old tradition, enhancing its appeal to modern-day tourists.
Features of Uber Shikara :
* Booking Process : Users can now book shikara rides directly through the Uber app.
* Partnership with Local Shikara Owners : Uber has collaborated with seven local shikara owners to provide the service, with plans to expand based on demand.
* Fair Pricing : The rides will be available at government-regulated rates, ensuring tourists are charged fairly for their experience.
* No Additional Fees for Partners : Uber will not charge any fees from its shikara partners, ensuring that the full fare goes directly to the boat operators.
Operational Details :
Ride Availability :* Shikaras are stationed at Nehru Park, located in the heart of Dal Lake.
* Operating Hours: Uber Shikara rides are available daily from 10 a.m. to 5 p.m..
* Ride Duration: Each ride can last up to one hour.
* Booking Window: Rides can be booked anywhere from 12 hours to 15 days in advance.
* Passenger Capacity: Each shikara can accommodate up to four passengers.
Technology Integration :* Uber is leveraging its app-based platform to enable tourists to pre-book their rides, enhancing convenience and reducing the need for haggling with boat operators.
* Uber’s tech-driven approach aims to revolutionize the traditional boat ride experience, making it smoother and more reliable.
Tourism Impact :
* Enhanced Accessibility : By using the Uber platform, tourists will find it easier to book rides, ensuring a hassle-free travel experience.
* Promotion of Kashmiri Culture : The service aims to promote the timeless charm of shikara rides, providing a seamless blend of tradition and modern technology.
* Support for Local Economy : The service benefits local shikara operators by ensuring a steady stream of customers and providing a direct payment system without intermediary charges.
Previous Services :
* Uber had already established a presence in Srinagar with its cab services, and with the introduction of Uber Shikara, it aims to further enhance the tourism experience by offering a convenient, technology-enabled method of enjoying Dal Lake.